Our story

We are Alina and Dini, two previous founders, passionate about building commercial businesses with a positive impact. After working in the industry and experiencing the problem first hand, we united on a mission to stop supply chain food waste and set up The Wonki Collective in April 2022. We ran pilots from month one, quickly pivoting our business model (originally operated B2C) to enable us to build a scalable solution supporting food manufacturers commercially and sustainably. ​
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Since launching our B2B solution we have gained a huge amount of traction, from starting a pilot with Nestle to building relationships with +50 UK food manufacturers. We’ve closed our first transactions and have +£4M surplus ingredients in our pipeline. We’ve won grants from Innovate UK and have built our B2B matchmaking algorithm mapping 4.5k UK food businesses [50% of total] and all major ingredients [c. 8k].​
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At this pace, we will save £50M of surplus ingredients by the end of 2026, avoiding +70k tons CO2 emissions. ​
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This is just the start and we’d love to tell you more!
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